Shakespeare might have thought differently, but a rose by any other name is not a rose. Think about it. What if a rose was named dahlia, magnolia, or orchid? Would it still be the universal symbol of beauty and love? I think not. The same goes for naming a business or products. Naming is so important because it can make or break a business. It can be the factor that determines whether a business becomes successful. Picture this scenario: you have a craving for fish and decide to compare the menus of two competing restaurants. One serves “Chilean Sea Bass” while the other serves “Patagonian toothfish”. Which one would you choose? No doubt about it, you would go for the former. When it comes to succeeding in business, naming is everything. Here are more reasons why naming is so important.
What do Google, Facebook, Coca Cola, Sony, and Starbucks have in common? They are all great brands. Branding is one of the crucial elements of any business, whether large or small. A good brand can help you to gain a competitive edge in an increasingly competitive market. A bad one, on the other hand, can hinder your wealth and prevent your business from growing. Every business owner has one dream: to be wealthy. A good brand can help you to achieve your dreams. When a brand is created and maintained professionally, it propels a business to success. Many business people think that branding is only for the big companies with lots of money. Nothing could be further from the truth! You can build a strong brand regardless of the size of your business. Oftentimes, small businesses fail to leverage the opportunities that branding offers. Don’t let yours be one of them.