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Naming a Business and Products – What You Should Know

Shakespeare might have thought differently, but a rose by any other name is not a rose. Think about it. What if a rose was named dahlia, magnolia, or orchid? Would it still be the universal symbol of beauty and love? I think not. The same goes for naming a business or products. Naming is so important because it can make or break a business. It can be the factor that determines whether a business becomes successful. Picture this scenario: you have a craving for fish and decide to compare the menus of two competing restaurants. One serves “Chilean Sea Bass” while the other serves “Patagonian toothfish”. Which one would you choose? No doubt about it, you would go for the former. When it comes to succeeding in business, naming is everything. Here are more reasons why naming is so important.



Build a Strong Brand and Generate Wealth

What do Google, Facebook, Coca Cola, Sony, and Starbucks have in common? They are all great brands. Branding is one of the crucial elements of any business, whether large or small. A good brand can help you to gain a competitive edge in an increasingly competitive market. A bad one, on the other hand, can hinder your wealth and prevent your business from growing. Every business owner has one dream: to be wealthy. A good brand can help you to achieve your dreams. When a brand is created and maintained professionally, it propels a business to success. Many business people think that branding is only for the big companies with lots of money. Nothing could be further from the truth! You can build a strong brand regardless of the size of your business. Oftentimes, small businesses fail to leverage the opportunities that branding offers. Don’t let yours be one of them.



Identia Creates Valuable Brands

It can be hard for you to build a strong brand and grow your business at the same time. This is where Identia comes in. Identia builds brands based on the purpose and passion that drives you, the owner of the business. This way, your marketing will be aligned to your business strategy and create a breeding ground for wealth and success. Our extended disc and wealth dynamics profiling help us to gain insight into your motivations, skills, and weaknesses. As a result, we are able to design a brand that reflects your business potential and personality. You will be happy with your business and the image it projects and the sales success that follows.

We Are Naming Experts!

Identia has packages for naming, branding, logos, trademarks and slogans you can make use of to help your business succeed. We have been naming companies in different industries for more than 30 years. We have studied different markets and know what it takes to create an unforgettable name. If you’re releasing a product globally, Identia will check what your name means in other languages to help you avoid embarrassment. We will carry out thorough research to ensure that your brand does not offend any audiences. You can trust Identia to choose the perfect names for your business and products.



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