As a boy, I was fascinated with those slogans that stick in your head, like…
Slogans have the potential to boost brand recall, imply a benefit or suggest a context for the product in the marketplace. Slogans are the smart way to position your product or service in people’s minds without offering proof. Without delivering a rationale, slogans can place their brand firmly in your mind, as a memorable hook. A hook that stays there potentially forever.
Slogan design starts with a brand strategy, and hopefully a big idea. Slogans have the potential to complete people’s understanding of your brand. The name, together with logo, and then slogan offers a compelling reason to deal with you or at least a suggestion as to why consider your brand.
Identia will write your slogan and position you for profit.