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Russel Nouveau- A life focussed on branding & design

As creative director, I see myself as the brand custodian for our clients.

With our talented team, I work to support clients in setting and establishing a brand vision and communicating this authentically. Commercial problem solving is at the heart of everything we do. We use creativity to establish brand stories and a differentiation strategy. Management and review are important to the brand roll out, and we are there for the long term with our clients.


Russel Nouveau- founder and brand architect, creative director, marketing guru.

Russel has always had an interest in design and business. He was fascinated with commercials and slogans growing up and was inspired by Australia’s most successful ad campaigns:

  • Anyhow, how a Winfield
  • Throw some prawns on the barbie will ya?
  • Dominos Delivers

Russel Nouveau, brand architect with Identia, is following in his father’s footsteps – in a fashion. “Dad was an eye surgeon and I think that in a way, what I do helps people to sharpen their vision as well”, says Russel who classes himself as “a blue collar worker in the art world”. Russel began his corporate image consultancy after changing tack from a career in architectural design. During the first few years of starting up, he also accomplished a fairly lengthy stint as an academic which culminated in a Bachelor of Design Studies, Master of Business Communication, writing a weighty thesis on the semiotics of visual persuasion and oh yes, a Mensa membership.

To say that this homegrown genius is driven, would be a bit of an understatement – but his real passion is to help business people succeed and prosper. “We help business stakeholders refocus and unlock their business potential through value creation. This involves finding the correct branding image, marketing messages, logo design, positioning and advertising, basically, a total overhaul – the results for our clients have been reflected in their bottom line”. Russel wants to “help people to be inspired, more aware business people and re-ignite their passion for their business by finding it a true identity that delivers more to the marketplace.”

Brand Architect at Identia

“’We design world-class brands, websites and marketing strategies for existing or startup businesses. We’ve helped billion dollar companies right down to the local hairdresser, across 100 industries”



  • Bachelor of Design Studies (Queensland University)
  • Master of Business, Communication (QUT)
  • Workshop in Innovation & Entrepreneurship
  • Certificate in Direct Marketing (ADMA)
  • Certificate in Neuro-linguistic Programming
  • Russel is a certified NLP practitioner, using these skills to coach clients for maximum performance.



Identia Creates Valuable Brands

It can be hard for you to build a strong brand and grow your business at the same time. This is where Identia comes in. Identia builds brands based on the purpose and passion that drives you, the owner of the business. This way, your marketing will be aligned to your business strategy and create a breeding ground for wealth and success. Our extended disc and wealth dynamics profiling help us to gain insight into your motivations, skills, and weaknesses. As a result, we are able to design a brand that reflects your business potential and personality. You will be happy with your business and the image it projects and the sales success that follows.

We Are Naming Experts!

Identia has packages for naming, branding, logos, trademarks and slogans you can make use of to help your business succeed. We have been naming companies in different industries for more than 30 years. We have studied different markets and know what it takes to create an unforgettable name. If you’re releasing a product globally, Identia will check what your name means in other languages to help you avoid embarrassment. We will carry out thorough research to ensure that your brand does not offend any audiences. You can trust Identia to choose the perfect names for your business and products.



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Address : 73 Pullen Road, Everton Park, Brisbane, Queensland 4053, Australia

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