As creative director, I see myself as the brand custodian for our clients.
With our talented team, I work to support clients in setting and establishing a brand vision and communicating this authentically. Commercial problem solving is at the heart of everything we do. We use creativity to establish brand stories and a differentiation strategy. Management and review are important to the brand roll out, and we are there for the long term with our clients.
Russel has always had an interest in design and business. He was fascinated with commercials and slogans growing up and was inspired by Australia’s most successful ad campaigns:
Russel Nouveau, brand architect with Identia, is following in his father’s footsteps – in a fashion. “Dad was an eye surgeon and I think that in a way, what I do helps people to sharpen their vision as well”, says Russel who classes himself as “a blue collar worker in the art world”. Russel began his corporate image consultancy after changing tack from a career in architectural design. During the first few years of starting up, he also accomplished a fairly lengthy stint as an academic which culminated in a Bachelor of Design Studies, Master of Business Communication, writing a weighty thesis on the semiotics of visual persuasion and oh yes, a Mensa membership.
To say that this homegrown genius is driven, would be a bit of an understatement – but his real passion is to help business people succeed and prosper. “We help business stakeholders refocus and unlock their business potential through value creation. This involves finding the correct branding image, marketing messages, logo design, positioning and advertising, basically, a total overhaul – the results for our clients have been reflected in their bottom line”. Russel wants to “help people to be inspired, more aware business people and re-ignite their passion for their business by finding it a true identity that delivers more to the marketplace.”
“’We design world-class brands, websites and marketing strategies for existing or startup businesses. We’ve helped billion dollar companies right down to the local hairdresser, across 100 industries”