Naming is a challenging and rewarding area of branding. Naming is becoming an increasingly difficult exercise with so many names being registered and protected. The need for original and well-researched naming is growing each year, as competitors make life difficult for newbies. We’ve heard of car companies registering hundreds of names, just to keep them from being used by competitors. The same goes for practically every industry out there. If the best names are not yet registered, you can bet they soon will be.
Names are important as they are the promise of a brands potential. Strong brands are words that evoke a positive promise, suggesting the quality or result that people are looking for. Great names are short, distinctive and deliver a cache or emotive potential that leaves one satisfied and open to the brand experience. Names, once registered as trademarks become valuable property.
The best-named companies actually attract more qualified customers. A great name and brand give prospects confidence in the company or product. Often the right name can permit a higher price for their goods and services. So our branding services actually pay for themselves- again and again.
Great names of companies have the extra benefit of self-image improvement for the management, staff and stakeholders. Staff feel better about working with a company that has a great name and it certainly has a rub-off effect with a positive self-image for all the workers and owners as well.
We have experience naming everything from Software to Sunglasses, Home Designs to Fashion Brands. Whatever you need to name, we can handle it.
Need a great name designed? Call Brisbane based Identia.