The right brand launch is one thing, but the staff and stakeholder buy-in must start with the rebranding process to be optimal and effective. We are strong believers in the consultative approach and have found that involving key staff stakeholders and even customers in the branding refinements pay big dividends. People involved in the process feel more valued and important, which builds morale and a stronger link to the company.
Are you planning a rebrand, and need a tailored involvement strategy for your organisation? Call Identia.