Positioning For Profit

Positioning based on differentiation and market understanding

Branding without positioning is half done. Positioning is a necessary ingredient in the success of the branding efforts.

We take our clients through a process of identifying their different markets, and considering the idea of narrow focusing on a profitable area or niche that they can become a specialist in. By better understanding the end point, we’re able to tailor a branding strategy that assists them with this specialisation. The resulting name, logo and slogan help attract the target audience they want to focus on. We call this process “Positioning For Profit”.

Positioning For Profit

Your brand and your appeal in the marketplace may as must serve the profitability of the business, or it is just a pretty design folly and waste of your investment.

Get positioning for profit. Call Identia.

Identia Creates Valuable Brands

It can be hard for you to build a strong brand and grow your business at the same time. This is where Identia comes in. Identia builds brands based on the purpose and passion that drives you, the owner of the business. This way, your marketing will be aligned to your business strategy and create a breeding ground for wealth and success. Our extended disc and wealth dynamics profiling help us to gain insight into your motivations, skills, and weaknesses. As a result, we are able to design a brand that reflects your business potential and personality. You will be happy with your business and the image it projects and the sales success that follows.

We Are Naming Experts!

Identia has packages for naming, branding, logos, trademarks and slogans you can make use of to help your business succeed. We have been naming companies in different industries for more than 30 years. We have studied different markets and know what it takes to create an unforgettable name. If you’re releasing a product globally, Identia will check what your name means in other languages to help you avoid embarrassment. We will carry out thorough research to ensure that your brand does not offend any audiences. You can trust Identia to choose the perfect names for your business and products.