Branding without positioning is half done. Positioning is a necessary ingredient in the success of the branding efforts.
We take our clients through a process of identifying their different markets, and considering the idea of narrow focusing on a profitable area or niche that they can become a specialist in. By better understanding the end point, we’re able to tailor a branding strategy that assists them with this specialisation. The resulting name, logo and slogan help attract the target audience they want to focus on. We call this process “Positioning For Profit”.
Your brand and your appeal in the marketplace may as must serve the profitability of the business, or it is just a pretty design folly and waste of your investment.
Get positioning for profit. Call Identia.