Differentiation may not be the whole key to success in business, but it’s a large part of it. You see the only thing that separates the highest earners from the lowest earners in your industry is marketing. Marketing is founded on creating a difference in people’s minds, about two choices, even when in reality, there may be little difference.
The whole premise of successful marketing is the concept of Differentiation. Why pick your product over the other options out there? Does your service deliver:
Unfortunately, without differentiation, competitors are reduced to a price war, which is bad for business and minimises profit. As part of the branding process, you’ll need a differentiation strategy. If you don’t currently have one, we’ll work with you to create one.
Need to know how to be different in the marketplace? Call Identia.