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Differentiation Critical to Branding Success

Differentiation Strategy

Differentiation is essential for business success

Differentiation may not be the whole key to success in business, but it’s a large part of it. You see the only thing that separates the highest earners from the lowest earners in your industry is marketing. Marketing is founded on creating a difference in people’s minds, about two choices, even when in reality, there may be little difference.

The whole premise of successful marketing is the concept of Differentiation. Why pick your product over the other options out there? Does your service deliver:

  • Time Saving?
  • Energy Saving?
  • Good for the planet?
  • Makes the customer a better person?
  • Delivers prestige, comfort or recognition?

No differentiation, no profit

Unfortunately, without differentiation, competitors are reduced to a price war, which is bad for business and minimises profit. As part of the branding process, you’ll need a differentiation strategy. If you don’t currently have one, we’ll work with you to create one.

Need to know how to be different in the marketplace? Call Identia.


Identia Creates Valuable Brands

It can be hard for you to build a strong brand and grow your business at the same time. This is where Identia comes in. Identia builds brands based on the purpose and passion that drives you, the owner of the business. This way, your marketing will be aligned to your business strategy and create a breeding ground for wealth and success. Our extended disc and wealth dynamics profiling help us to gain insight into your motivations, skills, and weaknesses. As a result, we are able to design a brand that reflects your business potential and personality. You will be happy with your business and the image it projects and the sales success that follows.

We Are Naming Experts!

Identia has packages for naming, branding, logos, trademarks and slogans you can make use of to help your business succeed. We have been naming companies in different industries for more than 30 years. We have studied different markets and know what it takes to create an unforgettable name. If you’re releasing a product globally, Identia will check what your name means in other languages to help you avoid embarrassment. We will carry out thorough research to ensure that your brand does not offend any audiences. You can trust Identia to choose the perfect names for your business and products.



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