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Brand Architecture Elements

Brand Architecture

Harmonious Brand Architecture

Just like architecture, or a great work of art, a successful brand rests on the skillful combination of several elements coming together in a harmonious whole. There’s a synergy; a resonance between the elements and they all fit together in a cohesive whole.

How do you know when you have a great brand architecture?

Ask of prospects and customers, does the name, slogan and logo together form an impression that does:

  • Paints a positive picture of the product or service offered?
  • Conveys a compelling reason, or suggests an advantage¬†in dealing with you?
  • Remains the minimal expression, yet communicates the ethos and brand personality?
  • Is a coherent and resonant graphic design?

Holistic Branding- the right brand architecture for your organisation


  • Name
  • Slogan
  • Logo
  • Corporate Colours
  • Typography
  • Pattern or device

Theme/s or Metaphor

  • Embodying the benefits and advantages offered
  • Drawing on myth and shared consciousness
  • Employing the power of suggestion & association

Values/ Resonance

  • Associations & beliefs that shape the service and customer experience

Get the right brand architecture for your organisation. Call Identia.


Identia Creates Valuable Brands

It can be hard for you to build a strong brand and grow your business at the same time. This is where Identia comes in. Identia builds brands based on the purpose and passion that drives you, the owner of the business. This way, your marketing will be aligned to your business strategy and create a breeding ground for wealth and success. Our extended disc and wealth dynamics profiling help us to gain insight into your motivations, skills, and weaknesses. As a result, we are able to design a brand that reflects your business potential and personality. You will be happy with your business and the image it projects and the sales success that follows.

We Are Naming Experts!

Identia has packages for naming, branding, logos, trademarks and slogans you can make use of to help your business succeed. We have been naming companies in different industries for more than 30 years. We have studied different markets and know what it takes to create an unforgettable name. If you’re releasing a product globally, Identia will check what your name means in other languages to help you avoid embarrassment. We will carry out thorough research to ensure that your brand does not offend any audiences. You can trust Identia to choose the perfect names for your business and products.



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