Harmonious Brand Architecture
Just like architecture, or a great work of art, a successful brand rests on the skillful combination of several elements coming together in a harmonious whole. There’s a synergy; a resonance between the elements and they all fit together in a cohesive whole.
How do you know when you have a great brand architecture?
Ask of prospects and customers, does the name, slogan and logo together form an impression that does:
- Paints a positive picture of the product or service offered?
- Conveys a compelling reason, or suggests an advantage in dealing with you?
- Remains the minimal expression, yet communicates the ethos and brand personality?
- Is a coherent and resonant graphic design?
Holistic Branding- the right brand architecture for your organisation
- Corporate Colours
- Pattern or device
Theme/s or Metaphor
- Embodying the benefits and advantages offered
- Drawing on myth and shared consciousness
- Employing the power of suggestion & association
- Associations & beliefs that shape the service and customer experience
Get the right brand architecture for your organisation. Call Identia.