“Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition”. – Ed McCabe
Creativity – the big idea – is what gives your business the edge. And it is inherently human.
Every business starts with the intent of solving a problem. Purpose and differentiation- what makes your offering any better than the others out there?
If you don’t yet have a big idea, we can help you with one. You see we start by looking at your goals and strengths. What do you love about your industry and your role? What do you enjoy most of all? We’ve found that shaping your business and your brand around your passion is the best long-term strategy for success in business.
We’ve found that tapping into the emotional triggers of your audience is an effective way to be noticed and to get some interest in your products and services.
In the end, we are all just bags of flesh and raw emotion. Branding and positioning leverage an inherently human trait which rises out of fiery emotion. Your audience are emotional and reactive human beings listening for what’s in it for them.
Working with the right creative talent at Identia will take your big idea and talk directly to the market is something which technology simply cannot replicate.
We connect with your audience through art, design and words… because that’s the heart of what it means to be human.