Branding Strategy- What’s the Big Idea?

Why starting with that question can have a huge impact on your branding and marketing.

“Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition”. – Ed McCabe

Creativity – the big idea – is what gives your business the edge. And it is inherently human.
Every business starts with the intent of solving a problem. Purpose and differentiation- what makes your offering any better than the others out there?

If you don’t yet have a big idea, we can help you with one. You see we start by looking at your goals and strengths. What do you love about your industry and your role? What do you enjoy most of all? We’ve found that shaping your business and your brand around your passion is the best long-term strategy for success in business.

Differentiation is powerful

We’ve found that tapping into the emotional triggers of your audience is an effective way to be noticed and to get some interest in your products and services.

In the end, we are all just bags of flesh and raw emotion. Branding and positioning leverage an inherently human trait which rises out of fiery emotion. Your audience are emotional and reactive human beings listening for what’s in it for them.

Pictures and Words

Working with the right creative talent at Identia will take your big idea and talk directly to the market is something which technology simply cannot replicate.

We connect with your audience through art, design and words… because that’s the heart of what it means to be human.

Identia Creates Valuable Brands

It can be hard for you to build a strong brand and grow your business at the same time. This is where Identia comes in. Identia builds brands based on the purpose and passion that drives you, the owner of the business. This way, your marketing will be aligned to your business strategy and create a breeding ground for wealth and success. Our extended disc and wealth dynamics profiling help us to gain insight into your motivations, skills, and weaknesses. As a result, we are able to design a brand that reflects your business potential and personality. You will be happy with your business and the image it projects and the sales success that follows.

We Are Naming Experts!

Identia has packages for naming, branding, logos, trademarks and slogans you can make use of to help your business succeed. We have been naming companies in different industries for more than 30 years. We have studied different markets and know what it takes to create an unforgettable name. If you’re releasing a product globally, Identia will check what your name means in other languages to help you avoid embarrassment. We will carry out thorough research to ensure that your brand does not offend any audiences. You can trust Identia to choose the perfect names for your business and products.