Identia: Developing a reputation.
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Why branding is a make or break imperative for your business


Hey there, Future Mogul!

Let’s imagine you’re at a party. πŸŽ‰ You’ve got three seconds, a mere snap of your fingers, to make a first impression. Just three tiny ticks of the clock to be charming, witty, and memorable. Or else? You get lost in the noise, the chatter, the clinking glasses, and other guests steal the limelight.

That’s branding in today’s fast-paced world.

A Symphony in Three Seconds: The Branding Dance

1. The Name – The Opening Note:

Your business name isn’t just a label. It’s a melody. It tells a story. It’s the hint of a smile, the firm handshake, the gleam in your eye. It says what you do, how good you are at it, and why people should care. It’s not just a name; it’s your brand’s very soul.

2. Logo, Slogan, and Colours – The Harmonious Chorus:

These aren’t just decorations. They’re your backup singers. They either hit the right notes with the name, or they screech off-key and ruin the whole song. The visuals create an image, a mood, and a promise. They tell your story in a glance.

3. Planning, Alignment, and Investment – The Orchestration:

Your brand is not a solo act. It’s a concert, and every piece must be meticulously planned, aligned, and invested in. It’s not just about the name you “stumble across”; it’s about crafting a name that echoes through the market.

The Tragic Tale of the Average Brand: A Missed Symphony

In our tune-filled journey at Identia, we’ve noticed something a bit off-key. About 70% of brands out there seem to be humming a different tune from their marketing messages. We estimate these not-so-swell brands might be missing out on 30 to 85% more encores…I mean, enquiries. And sometimes, they’re even attracting the wrong fan club altogether.

The Encore: Are You Ready to Rock the Brand Stage?

Perhaps you’re a keen-eyed entrepreneur looking to fix a wobbly note or maybe dreaming of composing an entirely new symphony for a fresh venture. Either way, we’re here with our brand instruments, ready to make music.

You see, a brand is not just business; it’s art. It’s rhythm, melody, and harmony. It’s the dance that never ends.

So, don’t let your three seconds fade into silence. Let’s make them sing, let’s make them resonate, let’s make them unforgettable.

Strumming your air guitar yet? Give us a ring at Identia. πŸŽΆπŸŽΈπŸš€


Branding Agency Identia: Brand Design & Marketing Experts in Brisbane

Welcome to Identia, where we’re not just in the business of branding – we’re in the art of creating magic, right here in sunny Brisbane. Grab your surfboard, because we’re about to catch the ultimate wave of branding that’ll propel your business into uncharted waters. 🌊

The Identia Experience: A Symphony of Branding

1. Alignment with Purpose, Passion & Value Creation:

We get it; you’re not just a business, you’re a calling. You’re a spark of innovation that’s yearning to be fanned into a roaring blaze. We look at what makes you tick, what stokes your fire, and how you’re unique in this vast ocean of competitors.

2. Profiling & Testing – Building a Rock-Solid Brand:

We’re not about those one-hit wonders. We’re here to make sure your brand becomes a classic. With wealth dynamics profiling, extended disc profiling, and alignment tools, we’re not just building a brand; we’re crafting a legacy. One that will weather the storms and sail with the winds.

3. 30 Years of Branding Expertise – A Timeless Tune:

Three decades. That’s how long we’ve been orchestrating brands that resonate, that thrill, that create a toe-tapping rhythm in the market. We’ve seen it all, done it all, and we’re still hungry for more. We’ve got the wisdom, the flair, and the creativity to take your brand to the stars.

The Encore: A Call to the Stage

So, if you’re after more than just a brand, if you’re seeking a saga, a movement, a revolution – we’re your band. If you want to eclipse your competition, if you want to be the one name that everyone hums, we’re your tune-makers.

Give us a ring at Identia, Brisbane’s very own branding maestro. We’re not here to play the game; we’re here to change it. πŸŽ€πŸŽ¨πŸš€

Ready to rock the branding stage? Let’s make some noise together! 🎡


Have a question? Talk to our expert.

Identia has over 30 years in branding we’re able to advise you. Call, email or skype today for free advice on your situation.


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